Mauborgne, Renee <br/><br/>
Blue ocean shift : beyond competing : proven steps to inspire confidence ans seize new growth 
Renee Mauborgne and W. Chan Kim 
 - xi, 322 pages  24 cm 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>Marketing--Management