000 00868cam a2200289 i 4500
005 20230810140930.0
008 221003s1993 -uk g 001 0 eng|d
020 _a042172200
_qhardback
035 _a0000024686
040 _aILKAP
_beng
_cILKAP
_erda
084 _aKN284.1
090 _aKN284.1
_bBAG
100 1 _aBagehot, Richard,
_eauthor.
245 1 0 _aSALES PROMOTION AND ADVERTISING :
_bA Legal Guide /
_cRICHARD BAGEHOT; Contributing Author NICHOLAS BEECHAM
264 1 _aLondon:
_bSweet and Maxwell
_c1993
300 _axxiii, 452 pages;
_c25 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aIncludes index
599 _aLULUS
650 1 0 _aAdvertising
650 2 0 _aSales promotion
700 1 _aBeecham, Nicholas,
_econtributor.
942 _cBOK
_2moys
_n0
998 _bL000000896
999 _c2999
_d2999